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VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:HMSC Research Seminar-Developing a Strategic Science Communica
 tion Mindset for the Hatfield Community
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260715T232017Z
UID:tag:localist.com\,2008:EventInstance_49357868326169
DTSTART:20250417T223000Z
DTEND:20250417T233000Z
DESCRIPTION:Speakers: Matthew Harwell\, HMSC Volunteer and former Branch Ch
 ief\, EPA Newport\, OR and Reid Harwell\, Cornell University\n\nTopic: Dev
 eloping a Strategic Science Communication Mindset for the Hatfield Communi
 ty\n\nThe National Academies recognized that effective science communicati
 on requires engagement with different audiences in different places at dif
 ferent times\, taking account of what they want to know and already know\,
  understand\, and believe. This can be accomplished with a “strategic sc
 ience communication mindset\,” involving the three core elements of stra
 tegic communications: message\, audience\, vehicle. We will introduce the 
 research behind strategic science communication\, present a generalizable 
 framework\, and demonstrate how a communication matrix provides an organiz
 ational structure for implementing a strategic communication plan. The fra
 mework: (1) outlines and articulates a project’s goals and objectives\; 
 (2) identifies communication goals\; (3) identifies audiences\; (4) develo
 ps messages\; (5) selects vehicles\; and (6) develops clear metrics that w
 ill allow for evaluating the success of the communication plan. We will pr
 esent examples of key strategies and current best practices in science com
 munications – tied back to the three core elements of strategic science 
 communication – with the goal of offering options and resources as Hatfi
 elders develop their strategic science communication efforts. Intentional 
 time at the end will allow for a dialog about current communication topics
  relevant to the Hatfield community.
GEO:44.621337;-124.04403
LOCATION:Hatfield Marine Science Center\, Carmen Ford Phillips Auditorium i
 n the Gladys Valley Marine Studies Building
SUMMARY:HMSC Research Seminar-Developing a Strategic Science Communication 
 Mindset for the Hatfield Community
URL;VALUE=URI:https://events.oregonstate.edu/event/hmsc-research-seminar-de
 veloping-a-strategic-science-communication-mindset-for-the-hatfield-commun
 ity
CATEGORIES:Lecture or Presentation
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