End-User Programming: A Chore or Fun - A Look at EUP Motivation Factors

Adoption of end-user programming is very low among information workers in the US given the potential financial gains and long-term economic survival in an increasingly digital economy. This research looks into what motivation factors are important for end users who already adopted EUP. It also examines existing theoretical frameworks and tries to widen the lens through which researchers have looked at motivation factors behind EUP. While most of the existing literature looked at EUP as an undesirable chore, this research work examines whether end users could actually enjoy EUP and approaches the topic from a top-down perspective (think of the pyramid in Maslow's Hierarchy of Needs). The work so far included some literature review and survey work that identified potential factors to be examined (namely, enjoyment, self-confidence, and perceived usefulness). It proposes a couple of more experiments and case studies to validate the findings about those factors.

Major Advisor: Christopher Scaffidi
Committee: Margaret Burnett
Committee: Anita Sarma
Committee: Christopher Sanchez
GCR: Leonard Coop