Gender diversity is no longer just the right thing to do but also the smart thing to do. However, although there are simultaneous efforts to increase gender diversity in the forest sector, the industry is continually perceived as a male dominated and male oriented industry with a masculine culture.

This exploratory study filling the gap by utilizing interviews to see how female executives in the US, Canada, Finland, and Sweden perceive gender diversity from the perspective of forest industry atmosphere and attractiveness, also the career advice for young females entering the industry.

Originally from Indonesia, Pipiet won a scholarship for pursuing a PhD in a top university anywhere in the world. However, she chose to come to Oregon State University and work with Dr Eric Hansen in Wood Science and Engineering Department.

Pipiet is an interdisciplinary scholar and social scientist. She is studying competitive marketing and business management strategies of forest products innovation, including business development of engineered wood products (such as Cross Laminated Timber/CLT), public perceptions of wooden multi story building (Tall Wood Buildings), and gender diversity in the forest sector workforce and higher education.

For more information, please visit https://www.competitive-forest.com.